KDD2024 adv

发表于 2024-10-10 更新于 2025-01-04 分类于 research

KDD 2024 工业界搜广推（广告）工作整理

Alibaba

生成式出价 | Generative Auto-bidding via Conditional Diffusion Modeling

利用条件扩散模型进行自动出价，提高在线广告的效率。

Jiayan Guo (Peking University, Alibaba Group); Yusen Huo (Alibaba Group); Zhilin Zhang (Alibaba Group); Tianyu Wang (Alibaba Group); Chuan Yu (Alibaba Group); Jian Xu (Alibaba Group); Bo Zheng (Alibaba Group); Yan Zhang (Peking University)

因果推断 | CURLS: Causal Rule Learning for Subgroups with Significant Treatment Effect

针对具有显著处理效应的子群体的因果规则学习。

Jiehui Zhou (State Key Lab of CAD&CG, Zhejiang University, DAMO Academy, Alibaba Group); Linxiao Yang (DAMO Academy, Alibaba Group); Xingyu Liu (State Key Lab of CAD&CG, Zhejiang University); Xinyue Gu (DAMO Academy, Alibaba Group); Liang Sun (DAMO Academy, Alibaba Group); Wei Chen (State Key Lab of CAD&CG, Zhejiang University)

合约广告 | Bi-Objective Contract Allocation for Guaranteed Delivery Advertising

合约广告的双目标合同分配问题。

an Li (Key Laboratory of System Software (Chinese Academy of Sciences) and State Key Laboratory of Computer Science, Institute of Software, Chinese Academy of Sciences, School of Computer Science and Technology, University of Chinese Academy of Sciences); Yundu Huang (Alibaba Group); Wuyang Mao (Alibaba Group); Furong Ye (Key Laboratory of System Software (Chinese Academy of Sciences) and State Key Laboratory of Computer Science, Institute of Software, Chinese Academy of Sciences); Xiang He (Key Laboratory of System Software (Chinese Academy of Sciences) and State Key Laboratory of Computer Science, Institute of Software, Chinese Academy of Sciences, School of Computer Science and Technology, University of Chinese Academy of Sciences); Zhonglin Zu (Alibaba Group); Shaowei Cai (Key Laboratory of System Software (Chinese Academy of Sciences) and State Key Laboratory of Computer Science, Institute of Software, Chinese Academy of Sciences, School of Computer Science and Technology, University of Chinese Academy of Sciences)

拍卖广告 | Truthful Bandit Mechanisms for Repeated Two-stage Ad Auctions

为重复两阶段广告拍卖设计真实性多臂老虎机机制。

Haoming Li (Shanghai Jiaotong University); Yumou Liu (The Chinese University of Hong Kong, Shenzhen); Zhenzhe Zheng (Shanghai Jiao Tong University); Zhilin Zhang (Alibaba Group); Jian Xu (Alibaba Group); Fan Wu (Shanghai Jiao Tong University)

Bytedance

出价 | Spending Programmed Bidding: Privacy-friendly Bid Optimization with ROI Constraint in Online Advertising

Yumin Su (ByteDance Inc.); Min Xiang (ByteDance Inc.); Yifei Chen (ByteDance Inc.); Yanbiao Li (ByteDance Inc.); Tian Qin (ByteDance Inc.); Hongyi Zhang (ByteDance Inc.); Yasong Li (ByteDance Inc.); Xiaobing Liu (ByteDance Inc.)

Tencent

排序增强的uplift | Rankability-enhanced Revenue Uplift Modeling Framework for Online Marketing

Bowei He (City University of Hong Kong); Yunpeng Weng (FiT, Tencent); Xing Tang (FiT, Tencent); Ziqiang Cui (City University of Hong Kong); Zexu Sun (Renmin University of China); Liang Chen (FiT, Tencent); Xiuqiang He (FiT, Tencent); Chen Ma (City University of Hong Kong)

Meituan

拍卖 | Joint Auction in the Online Advertising Market

Zhen Zhang (Gaoling School of Artificial Intelligence, Renmin University of China); Weian Li (School of Software, Shandong University); Yahui Lei (Meituan Inc.); Bingzhe Wang (Gaoling School of Artificial Intelligence, Renmin University of China); Zhicheng Zhang (Gaoling School of Artificial Intelligence, Renmin University of China); Qi Qi (Gaoling School of Artificial Intelligence, Renmin University of China); Qiang Liu (Meituan Inc.); Xingxing Wang (Meituan Inc.)

因果推断 | Decision Focused Causal Learning for Direct Counterfactual Marketing Optimization

Hao Zhou (State Key Laboratory for Novel Software Technology, Nanjing University, Meituan); Rongxiao Huang (State Key Laboratory for Novel Software Technology, Nanjing University); Shaoming Li (Meituan); Guibin Jiang (Meituan); Jiaqi Zheng (State Key Laboratory for Novel Software Technology, Nanjing University); Bing Cheng (Meituan); Wei Lin (Meituan)

Google

LLM用于拍卖 | Auctions with LLM Summaries

Avinava Dubey (Google Research); Zhe Feng (Google Research); Rahul Kidambi (Google Research); Aranyak Mehta (Google Research); Di Wang (Google Research)

Shopee

广告校准 | Deep Ensemble Shape Calibration: Multi-Field Post-hoc Calibration in Online Advertising

Shuai Yang (Shopee Discovery Ads); Hao Yang (Shopee Discovery Ads); Zhuang Zou (Shopee Discovery Ads); Linhe Xu (Shopee Discovery Ads); Shuo Yuan (Shopee Discovery Ads); Yifan Zeng (Shopee Discovery Ads)